Imagine...

… passing your local convenience store or supermarket on your way home after work; you need to buy dinner for the family. As you approach the store, your phone alerts you to the nearby POD machine and prompts you to select your usual favourite UFP - 500g of Ultra Fresh chili and garlic flavored linguini. By the time you arrive, your order is ready and waiting, in a sealed, biodegradable container! On your way out, you pick up the recommended sauce to go with the pasta, or alternatively decide to have it with a simple sprinkling of parmigiana cheese, olive oil, and some extra herbs. The UFP is ready to take home and cook in less than 2mins for the family…instead of waiting 15mins for dried, bland or chilled pasta!

POD (Pasta On Demand) is a real game changer enabled by technology!

ultra-fresh - customised - on-demand - cheaper

Watch me 🎬

Proximity Ordering with Bluetooth/WiFi

Frequently Asked Questions

Where can I buy UFP?

Why is it a world-first?

Because it's the only, first, fully automated pasta model, that makes ultra-fresh (plain or flavoured) pasta and noodles within minutes, in a sealed container, Ready to Cook (RTC), using robotics, AI and IoT! No manual effort required at all! Just push a button without having to measure, weigh, check, clean, etc… POD also includes intra-cycle self-cleaning and choice of flours and ten different flavour options. Pasta is a $129bn market globally growing 5% - 8% annually, particularly in Asia. POD is a totally new category that makes both pasta and noodles at the press of a button! With an International Patent, POD's disruptive potential will be driven by strong demand for quality, freshness and convenience. Equally, customer and consumer demand for the ease and simplicity delivered by full automation from robotics, AI and IoT will ensure POD's success. In-store or proximity ordering using bluetooth/WiFi further strengthen's PODs appeal. It’s like the ‘Nespresso of Pasta’.

POD is a B2B platform that will become available in the the following locations. - Supermarket chains - Grocery stores - Delicatessens - Food courts (made & cooked) - Convenience Stores - Restaurants/chains - Gym chains - Hotel chains - POD boutiques POD is the centre of an entirely new ecosystem of products and services like Nespresso. Chefs and deli owners can experiment with different flavour options, gyms may prefer targeted nutritional ingredients, while supermarkets and convenience stores will prefer a FMCG model and cross-sell complementary products such as sauces, cheese, etc... Regardless, POD accommodates all customer segments. The common denominator for all these customers is that POD requires minimal labour, skills, costs, or training other than to fill the machine with ingredients and place some soiled components in the dishwasher at the end of a day. Pasta is the only food on the planet that is suited to a POD UFP model because it is our #1 favourite food!

What problem are you solving?

Health, time and cost! Making it easier and more affordable for everyday consumers to access the freshest, most nutritious pasta and noodles in the world – Ultra-Fresh Pasta (UFP) in less time than a coffee, cheaper, and cooks in less than two minutes! Importantly, making our #1 favourite food [pasta/noodles] available instantly at the press of a button (in-store or on approach with Bluetooth), with low fat and high nutrition (protein and carbohydrates), can also help address the harmful instant noodles craze that leading nutritionsists want to stop throughout Asia and the rest of the world! The latest in robotics and AI make UFP accessible at your local supermarket, deli, grocer or convenience store. It is up to 50% cheaper than existing alternatives. UFP takes less than two minutes to boil, or just add boiling water for vermicelli/noodles. A typical pasta dish comprises both pasta and sauce. Making or buying pasta sauce is time consuming, also adding 200-400% to the overall cost of the pasta dish! POD gives consumers choice to significantly reduce the overall cost of a pasta meal by delivering flavoursome and nutritious pasta where sauce is optional. A UFP dish can simply be served with a drizzling of olive oil, sprinkling of herbs and perhaps grated cheese that enhances the pasta flavour rather than drowning it! It's much simpler, cheaper, healthier and more flavoursome!

How is UFP different from ‘Fresh Pasta’ (FP)?

Fresh is best, and you cannot buy any fresher than UFP in the world of pasta! Firstly, most fresh pasta available today is made from the same ingredients as dried pasta – flour and water, without eggs to avoid potential bacterial issues. The only distinguishing feature is that it’s not dried; it’s either chilled, frozen, or ambient. Secondly, most fresh egg pastas or noodles are bland - they supplement eggs with water, coloring, or artificial flavoring to reduce costs, improve margins, and create the perception of quality with a high ‘Yellow Index’; this reduces the nutritional value of the pasta. Finally, its very expensive compared to dried pasta!

How can you make UFP so quickly and instantly?

POD is able to create UFP in less than two minutes using a combination of technology, process and years of experimentation. POD has a portfolio of revolutionary and ground-breaking patents that enable UFP to be made instantly, at the press of a button (in-store or in-proximity), while delivering the best quality pasta or noodles!

Why would I bother buying Ultra Fresh Pasta (UFP)?

This is the same as asking 'Why would I bother buying an expensive Nespresso machine, that takes up bench space, requires effort and time to make coffee, and needs regular maintenance', or 'why bother buiying an expensive iPhone' or 'why would I pay extra for an Uber delivery'. Similar to Nespresso, iPhone and Uber, UFP is more than just pasta! It's about choice, flavour, quality, nutrition, convenience, health and lifestyle for our #1 favourite dish. I developed UFP because... I care about my health and nutrition and what my children eat. I care about children in lower socioeconomic families and in poorer countries, and their access to healthier, nutritious options. I care about the environment and ecosystem. I care about having a balanced mediteranean diet and living longer. I care about the cost of living and not compromising my family's health I care about tackling supply chain 'greedflation'. I care about quality, freshness and provenance of food. I care about having easy and quick access to fresh foods locally. I care about our future!